Livebet Privacy Policy

This Privacy Policy (hereinafter "Policy") is issued by Livebet (hereinafter "Livebet", "we", "us", or "our"), the operator of the online casino and sports betting platform accessible at https://livebet.cam (hereinafter "the Platform"). This Policy applies to all Members and visitors of the Platform.

Livebet is committed to protecting the privacy and personal data of every individual who interacts with our Platform. We recognise the trust you place in us when you share your personal information, and we take our responsibility to protect that information seriously. This Policy describes, in plain and accessible English, the categories of personal data we collect, the purposes for which that data is processed, the legal bases on which we rely, and the rights available to you as a data subject.

By creating an account on or continuing to use the Livebet Platform, you acknowledge that you have read and understood this Privacy Policy. This Policy should be read in conjunction with our Terms & Conditions. In the event of any conflict between the two documents on matters of data protection, this Privacy Policy shall prevail.

For the purposes of this Policy, the following definitions apply:

• "Data Controller" means Livebet, as the entity that determines the purposes and means of processing your personal data.
• "Data Subject" means any identified or identifiable natural person whose personal data is processed by Livebet — in practice, this means you, the Member or visitor.
• "Personal Data" means any information relating to an identified or identifiable natural person, including but not limited to name, identification number, contact details, financial information, and device identifiers.
• "Processing" means any operation performed on personal data, including collection, recording, storage, use, disclosure, and deletion.
• "KYC Data" means identity and address verification documents submitted as part of the Know Your Customer process, including copies of government-issued identification such as the Malaysian MyKad or passport.
• "Third Party" means any entity other than the Data Subject and Livebet, including payment processors, identity verification providers, and regulatory authorities.
• "Cookie" means a small data file placed on your device by the Platform for the purposes of session management, analytics, and personalisation.

Livebet collects personal data in the following categories. The specific data points collected depend on the nature of your interaction with the Platform.

We do not intentionally collect special categories of personal data (such as racial or ethnic origin, health data, or biometric data) unless expressly required for regulatory compliance purposes and with your prior awareness.

Livebet collects your personal data through the following means:

• Directly from you: when you register an account, complete identity verification, make a deposit or withdrawal, contact our support team, respond to a survey, or update your account settings.
• Automatically through technology: when you use the Platform, our systems automatically record technical data including your IP address, device identifiers, browser type, and session activity through cookies and similar tracking technologies.
• From third-party service providers: we may receive data from identity verification services and payment processors (such as FPX, DuitNow, and e-wallet providers) in connection with the verification and processing of your transactions. These providers supply only the data necessary for the relevant function.
• From fraud prevention and compliance systems: in limited circumstances, we may receive data from third-party anti-fraud or regulatory compliance tools that assist us in meeting our obligations.

Livebet processes your personal data for the following purposes:

1. Account Management: to create, maintain, and manage your Livebet account, including authentication and account security measures.
2. Transaction Processing: to facilitate deposits and withdrawals in MYR via FPX, DuitNow, Touch 'n Go eWallet, Boost, GrabPay, Maybank, CIMB, Public Bank, Hong Leong Bank, and other approved payment methods.
3. KYC and Regulatory Compliance: to verify your identity and age (21+ requirement), conduct anti-money laundering checks, and comply with applicable legal and regulatory obligations.
4. Platform Delivery and Improvement: to operate the Platform, ensure service stability, diagnose technical issues, and improve the user experience based on aggregated usage patterns.
5. Responsible Gambling: to monitor gaming activity in order to identify patterns that may indicate problem gambling behaviour and to administer self-exclusion and limit-setting requests.
6. Customer Support: to respond to your enquiries, process complaints, and manage your support interactions.
7. Fraud Prevention and Security: to detect, investigate, and prevent fraudulent activity, bonus abuse, and other Prohibited Activities as defined in our Terms & Conditions.
8. Promotional Communications: to send you relevant bonus offers and Platform updates, where you have consented to receive such communications. You may withdraw this consent at any time through your account settings.
9. Legal Obligations: to fulfil our obligations under applicable laws, respond to lawful requests from regulatory or law enforcement authorities, and enforce our Terms & Conditions.

Livebet processes your personal data on the following legal bases:

• Contractual Necessity: processing required to perform our contractual obligations to you under our Terms & Conditions, including operating your account, processing transactions, and providing platform services.
• Legal Obligation: processing necessary to comply with applicable laws and regulations, including KYC, anti-money laundering, and responsible gambling requirements.
• Legitimate Interests: processing conducted for our legitimate business interests, including fraud prevention, security monitoring, and platform analytics — provided that these interests are not overridden by your privacy rights.
• Consent: processing for marketing communications and certain cookies, where your explicit consent has been obtained. You may withdraw consent at any time without affecting the lawfulness of prior processing.

Livebet does not sell, rent, or trade your personal data to third parties. We share your data only in the following limited and controlled circumstances:

• Payment Processors: we share transaction-related data with payment service providers (including FPX operators, DuitNow, Touch 'n Go eWallet, and other approved Malaysian payment providers) solely for the purpose of processing your deposits and withdrawals.
• Identity Verification Providers: KYC data may be shared with third-party identity and age verification services for the purpose of confirming your eligibility to use the Platform.
• Fraud Prevention Services: we may share technical and account data with anti-fraud and security service providers to detect and prevent fraudulent activity on the Platform.
• IT and Infrastructure Providers: we work with technology service providers who host, maintain, and support the Platform infrastructure. These providers process data only under our instruction and are contractually bound to apply appropriate data protection standards.
• Regulatory and Law Enforcement Authorities: we may disclose personal data to competent regulatory bodies, law enforcement agencies, or courts where required to do so by law, court order, or regulatory direction.
• Business Transfers: in the event of a merger, acquisition, or sale of all or part of our business assets, personal data held by Livebet may be transferred to the acquiring entity, subject to the same privacy obligations set out in this Policy.

All third parties with whom we share personal data are subject to contractual data protection obligations and are permitted to use your data only for the specified purpose and in accordance with our instructions.

Livebet uses cookies and similar technologies on the Platform. A cookie is a small data file placed on your device that helps us deliver a consistent and functional experience across your sessions. We use the following categories of cookies:

• Strictly Necessary Cookies: essential to the operation of the Platform, including session management, authentication, and security functions. These cookies cannot be disabled without affecting your ability to use the Platform.
• Analytical / Performance Cookies: used to collect aggregated, anonymised data on how members use the Platform, which pages are visited most frequently, and where technical issues occur. This data helps us improve the Platform's performance and usability.
• Functional Cookies: used to remember your preferences, such as language settings and display options, to personalise your experience on return visits.
• Marketing Cookies: used, with your consent, to deliver relevant promotional content from Livebet. These cookies track your engagement with promotions so that we can tailor communications to your interests.

You may manage your cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of some Platform features.

Livebet retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The following indicative retention periods apply:

• Account and Identity Data: retained for the duration of your account membership and for a period of five (5) years following the permanent closure of your account, in order to satisfy anti-money laundering and regulatory record-keeping requirements.
• Transaction and Financial Data: retained for a minimum of five (5) years from the date of each transaction, in accordance with applicable financial record-keeping requirements.
• KYC Documentation: retained for the period required by applicable anti-money laundering regulations, typically five (5) years from the date of verification.
• Gaming Activity Data: retained for a period of up to three (3) years following account closure, or longer where required for responsible gambling monitoring or dispute resolution purposes.
• Support Communications: retained for a period of two (2) years from the date of the relevant interaction.
• Technical and Cookie Data: retained for the duration of the relevant session or, for persistent cookies, for the period specified at the time of cookie placement.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that renders it irrecoverable and non-identifiable.

Livebet implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• 256-bit SSL/TLS encryption for all data in transit between your device and the Platform;
• Encryption of sensitive data fields at rest in our databases;
• Two-factor authentication options for member accounts;
• Access controls restricting data access to authorised personnel only, on a need-to-know basis;
• Regular security assessments and vulnerability monitoring of Platform infrastructure;
• Secure password hashing using industry-standard algorithms — your plain-text password is never stored.

While we apply commercially reasonable security measures, no internet-connected system can be guaranteed to be completely secure. In the event of a data security incident that may adversely affect your rights, we will take appropriate remedial action and notify affected Members in accordance with our obligations.

As a data subject, you hold the following rights in relation to the personal data that Livebet holds about you. Requests to exercise these rights may be submitted to our support team at the contact details in Section 14.

• Right of Access: you have the right to request confirmation of whether Livebet processes your personal data and, if so, to receive a copy of that data together with supplementary information about how it is used.
• Right to Rectification: you have the right to request correction of any inaccurate or incomplete personal data we hold about you without undue delay.
• Right to Erasure ("Right to be Forgotten"): you have the right to request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal obligations to retain certain categories of data.
• Right to Restriction of Processing: you have the right to request that we restrict the processing of your personal data in certain defined circumstances, such as where you contest the accuracy of the data.
• Right to Data Portability: where processing is based on your consent or contractual necessity and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, and machine-readable format.
• Right to Object: you have the right to object, on grounds relating to your particular situation, to processing of your personal data where we rely on legitimate interests as our legal basis.
• Right to Withdraw Consent: where processing is based on your consent, you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing conducted prior to the withdrawal.

We aim to respond to all valid data subject requests within thirty (30) days of receipt. In cases of complexity or where multiple requests have been made simultaneously, we may extend this period by a further thirty (30) days, of which we will inform you in advance.

The Livebet Platform is strictly intended for individuals who are 21 years of age or older. We do not knowingly collect or process personal data belonging to individuals under the age of 21. If we become aware that personal data has been collected from a person under the age of 21, we will take immediate steps to delete that data and close the relevant account.

If you are a parent or guardian and believe that a person under your care has provided personal data to Livebet, please contact our support team at [email protected] so that we may investigate and take appropriate action.

Livebet reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable laws, or Platform operations. Where amendments are material, we will endeavour to provide advance notice by publishing the updated Policy on the Platform with a revised "Last Updated" date and, where practicable, notifying registered Members by email.

We recommend that all Members review this Policy periodically. Your continued use of the Platform following the publication of any revised Policy constitutes your acceptance of the updated terms. The most current version of this Policy is always accessible at https://livebet.cam/privacy-policy.

If you have any questions, concerns, or requests relating to this Privacy Policy or to your personal data held by Livebet, please contact our Customer Support team using the following details:

• Email: [email protected]
• Subject Line: please use "PRIVACY REQUEST" for data subject rights enquiries to ensure prioritised handling
• Support Hours: Monday to Sunday, 9:00 AM – 2:00 AM (Malaysia Time, MYT)
• Response Target: We aim to acknowledge all privacy-related enquiries within 48 hours and to provide a substantive response within 30 days

For general account queries, responsible gambling requests, or questions about our Terms & Conditions, please also visit our FAQ page or our Responsible Gambling page.